The development of social media networks such as Twitter, Facebook, LinkedIn, Google+, YouTube, Flickr, etc., allow people to communicate with each other who share common interests on virtually every subject, hobby, team, book, movie, restaurant, business, product, or service.
Through social media, the internet, and technology, we are now connected like we never have been before. When sharing and posting information, our daily observations, comments, and tips can be extremely powerful and what we choose to "post" or "send" and share with our communities helps to define us and our company's message. With the incredible growth of social media networks, it's important to build your social media equity. The age old saying of, it's better to give than receive, still applies. If you're knowledgeable on a certain subject, share your knowledge and build your centre of influence but, try to make sure the information is applicable to your target audience.
Despite the huge amount of information you could post or tweet about, sometimes less is more. Tweeting 10 times a day, or making posts that are not creating awareness or offering insight to your customers may not be beneficial to you and could even be negatively impacting your brand. Effective social media campaigns on the other hand can be infinitely valuable; however, use your own discretion about what is valuable to you and your customer. Be conscientious of what your are posting and the ramifications it may have on your brand.
For further information on how to promote your brand, please contact us.